Unfair Markets: Reducing Your Risk on the Wrong Side of a Trade

March 25, 2026
Recent headlines have been hard to ignore. Reports of half a billion dollars in oil trades placed just minutes before a major geopolitical announcement have left many investors feeling one thing: the game is rigged. When markets move sharply on news and some participants appear to act just before that news breaks, it raises a difficult question: Is the market really a level playing field?


In the short term, the honest answer is: no, it isn’t always fair. However, that doesn’t mean you shouldn't participate in capital markets as it has been a great wealth generating machine over the long term. The more vital question for your financial future is: Do you actually need a "perfect" market to succeed?

The Myth of the Perfectly Fair Market

Financial markets are often sold as efficient and transparent. In reality, especially during volatile periods like the current energy crisis, information is unevenly distributed.


  • Access: Information can flow to a select few before it reaches the public.
  • Speed: Large institutions move in milliseconds.
  • Volatility: Liquidity can vanish exactly when you need it most.


Trying to compete in that short-term arena is not just difficult, it is unnecessary.

Our Strategy: Step Out of the Game 

We recognise that a tiny fraction of global participants will always have access to insider information, while others, supported by massive computing power and millisecond-level access are built entirely around reacting to headlines instantly.


However, for the vast majority of investors, attempting to compete in that arena is a losing game. We don't believe that sustainable, long-term wealth is found by trying to outrun those approach, systems and machines. Instead, our approach is guided by one firm principle: The less you rely on timing, the less vulnerable you are to those who have a short-term informational edge.

Minimise Trading: The "Orchard" Shield

Think of the market like a local fruit stall. Some participants are there every day, trying to "flip" bags of oranges based on the latest rumours, hoping to sell them for a quick profit a few hours later.


Every time you make a trade like this, just as you were at the stall every single day buying and selling bags of oranges, your chances of accidentally buying a "lemon" (a bag of bruised fruit that the seller knows is damaged before you do) goes up purely because of the frequency of your exposure.


  • The "Insider" Edge: When someone with better information trades, they are looking for a counterparty to take the other side of their bet. If you are constantly trading in response to the news, you are more likely to be the one who unknowingly accepts that "bruised" deal.


  • The Shield: By trading less, you decrease the number of times you enter the fray. You stop trying to flip bags for a daily profit and instead invest in the entire orchard.


When you own the trees, it doesn’t matter who is frantically swapping bags of oranges at the stall because of a morning headline. You aren't the person on the other side of their "perfectly timed" trade. You are focused on the growth of the trees over the next decade, a natural process that an insider cannot speed up or steal from you.

A Disciplined Framework

  • Systematic over Reactive: Portfolios shouldn't be adjusted based on headlines. We manage through pre-defined processes—regular contributions/withdrawals and planned rebalancing.
  • Broad Diversification: Short-term distortions usually concentrate in individual stocks, sectors, or event-driven trades. Global diversification dilutes the impact of any single anomaly.
  • Focus on Fundamentals: Over time, economic growth, corporate earnings, interest rates, and productivity truly drives long-term returns. These forces matter far more over time than any short-term informational advantage.

The Overlooked Risk: Liquidity Under Stress

When markets get "thin," some investments become "opaque." During stress, buy/sell spreads can widen so significantly that even if you are "right" about the direction, the cost of the trade eats your profit. We deliberately avoid complex or illiquid instruments that might trap you when volatility spikes. It is a risk many investors underestimate, and one we actively seek to avoid.

Your True Edge

The real "edge" for most investors isn't having better information; it's having better behaviour. While others are trying to win a sprint based on today’s news, you are winning a marathon based on these pillars:


  • Time Horizon: You have the luxury of patience. While a short-term trader might be ruined by a single week of "unfair" volatility, you measure success in years/decades. This allows you to wait out the "noise" of the daily news cycle.
  • Structure: You have a pre-set plan for when things "get weird." By having a defined strategy for rebalancing and risk management, you aren't forced to make a panicked guess when a headline breaks.
  • Discipline: This is the ability to do nothing when everyone else is reacting. You don't let a single 15-minute price swing derail a ten-year financial plan.
  • Tax Efficiency: Your edge comes from strategic planning, not reaction. This includes:
  • Tax Relief: Maximising government incentives (like pension tax relief) that provide an immediate "boost" to your capital before it's even invested.
  • Tax Wrappers: Selecting the right combination of tax-efficient "buckets" to protect your returns from unnecessary taxation, allowing your wealth to compound more effectively.
  • Allowance Timing: Proactively using your annual allowances each year so they aren't lost, rather than reacting to market moves.
  • Asset Location: Ensuring the right investments are held in the right tax buckets (wrappers) to minimise the long-term tax take on your specific types of return.
  • Behaviour: Ultimately, the greatest threat to your portfolio isn't an insider in a far-off city; it’s the urge to react to them. Mastering your own emotions is a far more reliable "edge" than trying to master the news cycle.

There are effectively two markets operating at all times

  • The Short-Term Market: Fast-moving, headline-driven, and prone to "insider" timing.
  • The Long-Term Market: Driven by global productivity and rewards for patience.


Our approach is to spend as little time as possible in the first, and as much time as possible in the second. We don’t try to outmanoeuvre the few who are more informed. Instead, we build a process designed so that their short-term moves simply don't matter or matter less.



Risk Warnings:


The information contained in this article is intended solely for information purposes only and does not constitute advice. The price of investments and the income derived from them can go down as well as up, and investors may not get back the amount they invested. Past performance is not necessarily a guide to future performance.

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